There aren’t many books I buy simple because of the author, but I did with Dave Trott’s new book, Predatory Thinking.
(If you can’t wait until preorder, check out the website: http://www.predatorythinking.com/.)
I’ve been a big fan since his first book, Creative Mischief. This has been my most read, and lent-out book. I have started recommending it to everyone because although Dave is an Ad Man, the messages and stories are relatable to anyone.
As well as these books, I can recommend reading his blogs: http://www.cstthegate.com/davetrott/ and http://davetrott.campaignlive.co.uk/.
Finally some great videos on The Art of Persuasion from Dave: http://prandall.com/2012/11/03/dave-trott-on-the-art-of-persuasion/
That should keep you going until the book arrives!
This book seems to have gained more column inches for a type book than any other I can recall in recent times; probably because it can appeal to people who are just casually interested in type.
Part history book, part modern day news stories, the editing makes the book feel awkward; like a cobbled-together school project made up of historic articles and personal opinions by the Author, Simon Garfield. Continue reading
I recently bought 79 Short Essays on Design (which is awesome by the way). One of the articles that really talked to me was this one called The Mysterious Power of Context.
“We decided to recommend a straightforward sans serif font. Predictably, this recommendation was greeted by complaints. It was too generic, too mechanical, too unstylish, too unrefined. I had trouble responding until I added two more elements to the presentation.”
After becoming increasingly interested in typography, I felt I needed a book that set out the fundamentals. After doing some research, I found Thinking with Type: A critical guide for designers, writers, editors and students.
This book is divided into three main sections, Letter, Text and Grid. Starting off with a little history lesson on letterforms, leading into the anatomy of type with great examples along the way. It then goes into more detail, covering spacing and alignment, followed by layouts and grids.
When I heard that Mark Boulton was releasing a book, called A Practical Guide to Designing for the Web I was immediately interested. However, it was originally only available as a PDF. Continue reading