Category Archives: books

Predatory Thinking Book by Dave Trott

There aren’t many books I buy simple because of the author, but I did with Dave Trott’s new book, Predatory Thinking.

(If you can’t wait until preorder, check out the website:

I’ve been a big fan since his first book, Creative Mischief. This has been my most read, and lent-out book. I have started recommending it to everyone because although Dave is an Ad Man, the messages and stories are relatable to anyone.

As well as these books, I can recommend reading his blogs: and

Finally some great videos on The Art of Persuasion from Dave:

That should keep you going until the book arrives!