This book seems to have gained more column inches for a type book than any other I can recall in recent times; probably because it can appeal to people who are just casually interested in type.
Part history book, part modern day news stories, the editing makes the book feel awkward; like a cobbled-together school project made up of historic articles and personal opinions by the Author, Simon Garfield. Continue reading
“If the client moans and sighs,
make his logo twice the size.
If he still should prove refractory,
show a picture of his factory.
Only in the gravest cases,
should you show your client’s faces.”
- an advertising ditty found in The Art of Looking Sideways
After becoming increasingly interested in typography, I felt I needed a book that set out the fundamentals. After doing some research, I found Thinking with Type: A critical guide for designers, writers, editors and students.
This book is divided into three main sections, Letter, Text and Grid. Starting off with a little history lesson on letterforms, leading into the anatomy of type with great examples along the way. It then goes into more detail, covering spacing and alignment, followed by layouts and grids.