I have this phrase as my computers background.
It is a phrase I use on a daily basis, because I find it so important to everything.
You have to make people care: to fill out a form, visit a website, give their details to you, make that event, try that new activity.
I see it as a scale of: not caring, which leads into a caring cutover point which leads into people caring.
If people don’t care about this thing you are doing, then they won’t interact.
If they do, they will.
To me, it is as simple as that.
But making them care can be hard.
You have to really understand them to know what will make them care.
Today, I saw a new website launched to the Electorial Commission trying to get people to register to vote.
I struggle to see how this makes people care about registering to vote.
If people don’t care, they won’t do.
Make them care.
There aren’t many books I buy simple because of the author, but I did with Dave Trott’s new book, Predatory Thinking.
(If you can’t wait until preorder, check out the website: http://www.predatorythinking.com/.)
I’ve been a big fan since his first book, Creative Mischief. This has been my most read, and lent-out book. I have started recommending it to everyone because although Dave is an Ad Man, the messages and stories are relatable to anyone.
As well as these books, I can recommend reading his blogs: http://www.cstthegate.com/davetrott/ and http://davetrott.campaignlive.co.uk/.
Finally some great videos on The Art of Persuasion from Dave: http://prandall.com/2012/11/03/dave-trott-on-the-art-of-persuasion/
That should keep you going until the book arrives!
I realised this today as somebody said to be ‘What new site are people talking about?’ my mind went blank.
Looking back at my twitter history (mainly links to GIFs and frivolous comments) and delicious (nothing of substance) I turned to my Readability list (just articles).
I’ve done posts in the past (http://prandall.com/2010/01/23/condensed-type-1/ and http://prandall.com/2012/04/25/linkspiration/) that collate what I have consumed over the week, and I think it is much better way of documenting what is going on, because otherwise I just forget!
I watched a talk by Gavin Strange (@jamfactory) http://vimeo.com/61248847 where he had a page full of things that interested/inpired him recently. Braun watches, old sticker packets and wicked-awesome camera rigs. I’d like to play with creating one of these a week/month as a visual representation for the things that I have consumed.
First off, this phrase isn’t what you probably think it is. The version I am talking about is:
On a mission, focused, determined. Popularized by the TV series the A-Team. When Hannibal Smith came up with a plan to defeat the bad guys, they always referred to him as “on the jazz.”
As a big A-Team fan this is a phrase I like using.
It is also a powerful state-of-mind to be in.
Design is thinking made visual(*), it is problem solving. But this process takes time. Things cannot be ‘designed’ overnight. That is styling. Unfortunately many don’t know the difference.
It takes a real understanding of the problem to provide the right solution. This means designers need to be involved at the very early stages of a project. Thinking that a designer can come along at the end and ‘design’ it basically means that they are looking for someone to simply style their solution.
Design is not simply styling.
If this happens, and if you willfully let it happen then you are harming the profession you work in. To get away from this situation, you need to educate those you work with.
Designers should be involved at the very beginning. This avoids a ‘chinese whispers’ effect of others interpreting the requests a certain way and relaying them. It is best to be with the client or stakeholder to understand their requests firsthand. Afterwards, write a brief and have all parties agree to it. This will be the brief that the design solution is marked against.
This is the start of getting away from simply styling other peoples’ solutions.
This has been a wish for several years. I’ve been promised a few, and tried to organise a couple after work, but there are many reasons why I think that a daytime hack day at the office would be a good thing for everyone, including the business. Continue reading
I am an office worker. I get distracted by work-related notifications all day: Email and Skype are the worst culprits. Meetings are a close second.
The notifications bing, ring and flash. All techniques to draw your attention away from your actual ‘work’.
This isn’t a one-way thing either. We are all guilty of these. Continue reading
For a while there have been a couple of things in my designer’s “Bucket List”. Things I would absolutely love to work on. They include:
- Skateboard deck
- Racing car livery
- Movie poster
- CD cover
- Football kit
Book cover (OK, so I have done something from the list. Here it is)
So what is stopping me. Well, nothing. Since having this list I haven’t actually tried my hand at any of these.
I think this need to design physical products comes from my tendency to appreciate physical items more than digital ones. Yes, interacting with websites or apps is great (and I love the fact that thousands of people are able to see your work), but seeing a printed business card or poster to me has always given me more joy than the launch of a website.
So I am going to work on producing some concepts just for fun, but maybe with a real product in mind. 2013 is a year for acting on the things I’ve been putting off, so blogging about this now seems like the perfect catalyst, because what is a bucket list for if you don’t act on it.
Do you have a design bucket list? If you do I’d love to hear about them. Leave a comment below or tweet me @paulrandall.
Without doubt Spotify has allowed me to explore new music like I have never before. Artists whose names I’ve heard briefly mentioned I would check out, and many of those I have then gone on to love and several have made my list.
I didn’t quite make a top 10, so instead I am just going to list the albums that I listened to most during 2012.
Albums of 2012
- Frank Ocean – Channel ORANGE
- Jessie Ware – Devotion
- Swedish House Mafia – Until Now
- Labrinth – Electronic Earth
Notable mentions (and some not released this year but played a lot)
- Annie Mac Presents 2012
- Bonobo – Black Sands Remixed
- SBTRKT – SBTRKT (Released in 2011 but I only recently discovered this)
- Joker – The Vision (Again, released in 2011 but only recently discovered)
- Calvin Harris – 18 Months
My last.fm profile has everything that i’ve listened to over the last few years. Cheesy or not (even when playing the office Christmas songs all day!) It’s a great way of looking back at things you’ve loved and how your tastes change.
The poster I created for the office party. Details of the party have been removed for obvious reasons.