There aren’t many books I buy simple because of the author, but I did with Dave Trott’s new book, Predatory Thinking.
(If you can’t wait until preorder, check out the website: http://www.predatorythinking.com/.)
I’ve been a big fan since his first book, Creative Mischief. This has been my most read, and lent-out book. I have started recommending it to everyone because although Dave is an Ad Man, the messages and stories are relatable to anyone.
As well as these books, I can recommend reading his blogs: http://www.cstthegate.com/davetrott/ and http://davetrott.campaignlive.co.uk/.
Finally some great videos on The Art of Persuasion from Dave: http://prandall.com/2012/11/03/dave-trott-on-the-art-of-persuasion/
That should keep you going until the book arrives!