There aren’t many books I buy simple because of the author, but I did with Dave Trott’s new book, Predatory Thinking.
(If you can’t wait until preorder, check out the website: http://www.predatorythinking.com/.)
I’ve been a big fan since his first book, Creative Mischief. This has been my most read, and lent-out book. I have started recommending it to everyone because although Dave is an Ad Man, the messages and stories are relatable to anyone.
Finally some great videos on The Art of Persuasion from Dave: http://prandall.com/2012/11/03/dave-trott-on-the-art-of-persuasion/
That should keep you going until the book arrives!