Selling designs to Clients is one of the hardest things you’ll do as a Designer.
But as soon as you let the client call the shots, you are a pixel pusher, bowing to the whims of a client.
Thing is, if you don’t tell them, they won’t know (what not to do). Laying out the rules early will avoid things like this being said:
- I’ll know it when I see it.
- I think we’re nearly there.
- I showed it to my son/daughter and they suggested…
- I’m not feeling it yet.
You get the point.
The thing is, the design process should be a collaborative one, just make sure you lay out what work the client should be doing.
Clients know their business better than you do.
You know design better they they do.
With this quick understanding, make sure that the client makes the business decisions, and you make the design decisions.