Monthly Archives: May 2012

Native app or web app?

The question of whether to have a native app or a web app may not have come up yet, but it seems to be one that a lot of businesses are currently thinking about.

LinkedIn recently launched their new iPad app, and 95% of it has been built in HTML5:

The Financial Times decided to ditch their native app for a web app and have had some promising results:

There are many articles on this: and and: and although twice as many people access mobile sites compared to native apps: the conversion rate between them are interesting (Apple has a higher conversion rate for native apps, Android is about the same, and Blackberry is lower).

Although from the technical point of view, an app can be largely be made to just run in a browser, the question comes down to support, and usage.

It would be really interesting to get your take on the situation. You can leave a comment below or reply to me on Twitter @paulrandall.

Always show your working out

Remember hearing your maths teacher say that?

There’s a good reason for it; It gives you the opportunity to demonstrate how you solved the problem. You would be marked on the working out, and not just the final answer.

It’s the same with design work, if you can’t describe how (and more importantly why) things are done a particular way, then the client should (quite rightly) think of it as just a guess. Continue reading