Whilst reading http://contentsmagazine.com/articles/space-to-breathe/, the quote antidote to overwhelm and over-stimulation struck a cord with me. Quite a lot of home pages try to do everything, but by doing this they overwhelm the visitor. The absolute antithesis of that has to be the new WorkFu site, and to say I was impressed with their new homepage was an understatement:
I literally said ‘fuck’ out loud. workfu.com is lovely. LOVE-ER-LY
— Paul Randall (@paulrandall) February 29, 2012
I was blown away. I’d just never seen anything like it on a homepage recently.
Again, I think this comes back to confidence in design. Knowing that you’ll be able to convey the desired message in such a simple way without additional clutter
When this sort of design pays off, it does it in a big way. I really made a connection and felt compelled to engage.
Being able to succinctly explain what your product or service is makes such a difference in our fast-paced lifestyle.
Forget the elevator pitch, we need to work on a eight-second pitch for the web.