So, I have spoken before about QR codes, and their place in the world currently; but I do use them myself — mainly as a curiosity as to where they lead (IMO each QR code should have a URL attached, but that topic is for another day).
Follow the journey I took when interacting with this QR code from a Co-op leaflet
Then I saw this on my phone:
Now, given that they created the QR code, they knew that people would be looking at it, most probably, on a mobile device. So why not optimise it? All the link did was take me to their website. It didn’t entice me in, they didn’t focus their message, and I lost interest.
Here is what I would have done
It is a quick example of how much more inviting it is to a mobile viewer.
Take note where you take people to with a QR code
If you do fancy using a QR code, next time, think about if you can create a page specifically for that purpose. You might find it has more impact than a regular page.