This book seems to have gained more column inches for a type book than any other I can recall in recent times; probably because it can appeal to people who are just casually interested in type.
Part history book, part modern day news stories, the editing makes the book feel awkward; like a cobbled-together school project made up of historic articles and personal opinions by the Author, Simon Garfield.
It is clear that he has an admiration for type, but having read and watched a fair few pieces on typography, very little of the content felt new. I would find myself remembering stories I had read in Type: The Secret History of Letters, or being reminded word-for-word the interviews with designers for the documentary film Helvetica.
By this book if…
You want a beginner-level book to read about type origins, type history, and some of the modern day stories about type, then this book is for you. But if you want a bit more substance I would recommend Type: The Secret History of Letters. In fact, I think I would suggest reading that book, and watching Helvetica over getting this book any day.