Don’t think, Feel!

Fellow designer at HigherSites and Creative Director, Tom Wittlin recently launched his online personal site Take the Flight and the copy really struck a cord with me, as it is always something I have believed in to:

It’s about what feels right… design was always something I felt I wanted to do.
To this day I tend to go with what feels right, as opposed to going with current trends, especially within design.

There is a lot to be said for going with your gut instinct, although having reasons to back up your decisions always help when you are showing a client, because when they say ‘it doesn’t feel right’ it usually means back to the drawing board for you!

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