If you make everything bold, nothing is bold
A quote that resonated with me so much. I can’t count the number of times I have seen things put in Red, Bold and Italic and on occasion adding a yellow background, just to attract the visitor even more!
When somebody wants to attract visitors to a particular piece of text, make sure that only a couple things are subtly highlighted. By making everything bold, italic and red there is no more contrast to the text than was there before. Try experimenting with spacing, the addition of headings and putting your content into smaller chunks.
What has been the worst example of this you have seen on the web? I’m interested to see the most ludicrous example on the Internet!